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Indians are consuming more Korean entertainment content than ever before. Fuelled by the international success of the black comedy thriller film "Parasite" by Bong Joon-ho and the global phenomena "Squid Game," Indians are devouring Korean romance dramas, murder mysteries, spy thrillers, dark comedies, and more. A 2020 Netflix study tracked a 370 per cent increase in the
A few years ago, when Sabari Kumar, a 28-year-old doctor, was studying medicine in Ukraine, he chanced upon some binge-eating YouTube channels where all people seemed to be doing was consuming outrageous amounts of food. These binge-eating videos are known as mukbang, a trend that started in South Korea in 2010, but has since migrated across the world. The word is a
The Irresistible Pull Of Korean Dramas A Netflix spokesperson confirmed that the viewing of K-content went up four times over in 2020 in comparison to 2019 in Asia. Representational Image outlookindia.com 2021-05-03T08:56:42+05:30 In April 2016, when a gym accident left me with a broken foot, I was bored to death viewing already-watched films and shows, when an acquaintance suggested I should watch Korean content, especially the dramas. Initially sceptical, but with nothing better to do, I began with the popular “Descendants of the Sun”, the love story between an army officer...