Page 32 - Yoon Ahn News Today : Breaking News, Live Updates & Top Stories | Vimarsana

RECOGNISING AMBUSH’S MAJOR MILESTONES AMBUSH, founded in 2003 by Yoon and Verbal, made a rapid ascent with exciting, streetwear influenced designs that built on pop culture, future-facing aesthetics, and surrealist art, which birthed statement pieces like the padlock choker and the zip tie necklace, soon coming to capture celebrity adoration. “The genesis of our brand was, at our beginning, when Kanye wore our POW chain!” she says. “That was a big pop culture moment.” From there, they grew a cult following and found fans from Kanye to Rihanna, a spot on the LVMH prize finalists list...

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Not unlike the source material for many of her most celebrated found-object jewelry pieces—safety pins, chain links, zip ties, carabiniers—Yoon Ahn is holding things together. Framed by a Zoom backdrop of pastel clouds, Ahn said from Tokyo that this collection was a continuation of last season’s project to “lay the ground” for Ambush’s future visual and wearable language. And now that the label is produced under the New Guards Group banner in Italy (Japanese denim aside), she has an expansive territory to shape. One major consideration, she said, was to set about building garments...

Not unlike the source material for many of her most celebrated found object jewelry pieces—safety pins, chain links, zip ties, carabiniers—Yoon Ahn is holding things together. Framed by a Zoom backdrop of pastel clouds, Ahn said from Tokyo that this collection was a continuation of last season’s project to “lay the ground” for Ambush’s future visual and wearable language. And now that the label is produced under the New Guards Group banner in Italy (Japanese denim apart), she has an expansive territory to shape. One major consideration, she said, was to set about building garments...