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Opinion Article28 January 2021 Three Ways Smart Data Technology Gives Your Casino an Edge in Generating Guest Loyalty and Revenue in the Post-COVID World How big data guest profile platforms can lead to highly targeted promo campaigns that maximize loyalty program sign-ups while incentivizing guests to remain onsite with personalized experience recommendations. By David Tyre, Vice President of Business Development – North America at Zoox Smart Data share this article Photo: Zoox Smart Data The global casino and gaming market has seen significant market upheaval over the last ...