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YouTube delivered its ninth annual NewFronts presentation in virtual form, announcing new ad initiatives and a handful of new originals.
YouTube on connected TVs will soon display a single 30-second ad in place of two consecutive 15-second ads on top-performing content. the platform is also starting to test ads on paused videos.
Expect to see more even longer ads on YouTube.
YouTube To Bow Unskippable Ads, 'Pause Experiences' - 05/18/2023
YouTube is pushing more commercials on TV, also having ads play when users pause videos.