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Longtime Google exec Tara Walpert Levy is joining YouTube as its new VP of Americas. In her new position, Walpert Levy will lead the teams overseeing “YouTube is the foundation of the creator economy...and yet I think there’s another wave of explosive growth to come,” Walpert Levy said.
Mark Wheeler on how YouTube talks to consumers across the whole marketing funnel Mark Wheeler on how YouTube talks to consumers across the whole marketing funnel Like many digital platforms, YouTube experienced growth in marketer spend throughout 2020. Mumbrella's Zanda Wilson chats with Mark Wheeler about YouTube's latest campaign, and putting quantifiable data behind what the platform can do for advertisers. June 29, 2021 9:14 YouTube has unveiled its new marketing campaign, designed to showcase both its vast ecosystem of creators and the positive impact the platform has on the Australian e...
YouTube Viewers Now Watch More Than 1 Billion Hours Of Content Each Day Tubefilter’s coverage of the 2021 IAB NewFronts is brought to you in partnership with an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content. You can check out all our NewFronts coverage right here. In December alone, more than 120 million people watched YouTube content on televisions. NewFronts, it focused this year’s star-studded presentation (aka Brandcast) on touting its TV screen reach, emphasizing its position as a real competitor for linear TV, and biddi...
As explained by YouTube: "In addition to longstanding sponsorships available exclusively in the upfront, like 'NFL Game Day All Access', new this year, we’re offering a rolling set of seasonal sponsorships available on a quarterly basis. Our seasonal sponsorship offering focuses specifically on what’s prominent in culture during that time of year, like Mother’s Day, Summer Wellness or Women in Music during Women’s History Month." The expanded slate of sponsorship opportunities will give brands more ways to tie into popular, thematic content, and have their promotions displayed alongsi...
Bernstein analysts wrote that if the fourth quarter of 2020 was digital advertising's "perfect storm," then the first quarter of 2021, and perhaps the rest of the year, will be "hurricane season." "Undercurrents supporting a strong digital ad year include an accelerating upgrade cycle from image to video, TV ad ripe for picking, and brand spend returning," they wrote. "Investor expectations for the 1Q prints are high across the board, though not without a little noise in the run-up to earnings." Some digital ad players had been expecting impact of Apple's privacy change, which goes into eff...