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YouTube Expands Select Sponsorship Program Ahead of NewFronts - Vimarsana News

YouTube Expands Select Sponsorship Program Ahead of NewFronts

YouTube Expands Select Sponsorship Program Ahead of NewFronts Platform will open up quarterly seasonal advertising opportunities One of the sponsorships allows advertisers to own popular YouTube channels, like WhatsUpMom, during seasonal events like Mother's Day. YouTube 6 days ago YouTube is growing its sponsorship program, YouTube Select, ahead of what is expected to be a busy NewFronts season.

Source: adweek.com
Citing Growing Connected-TV Audience, YouTube Adds Nielsen Measurement For Ad Campaigns - Vimarsana News

Citing Growing Connected-TV Audience, YouTube Adds Nielsen Measurement For Ad Campaigns

Over the past two years, YouTube has worked to establish itself as a competitor to traditional television networks, citing the continually growing number Over the past two years, YouTube has worked to establish itself as a competitor to traditional television networks, citing the continually growing number of people watching its content on TV sets.

Morning Media Newsfeed - Cerritos Community News - Vimarsana News

Morning Media Newsfeed - Cerritos Community News

Morning Media Newsfeed Now, Smartmatic is suing Fox News, three of its hosts and two former lawyers for Trump—Rudy Giuliani and Sidney Powell—for $2.7 billion, charging that the defendants conspired to spread false claims that the company helped “steal” the U.S. presidential election. “Fox News Media is committed to providing the full context of every story with in-depth reporting and clear opinion. We are proud of our 2020 election coverage and will vigorously defend this meritless lawsuit in court,” a Fox spokesperson said in an emailed statement. To go out on top or not to g...

Tech companies could see blowout fourth quarters for ad revenue - Vimarsana News

Tech companies could see blowout fourth quarters for ad revenue

Google, Facebook and other online advertising giants will see blowout Q4, analysts predict CNBC 1/26/2021 Megan Graham Tech companies with big digital ads businesses look poised to report exceptional fourth-quarter results on the back of a stay-at-home holiday shopping season and a continuing ad rebound from the beginning of the pandemic.  Facebook will report its earnings Wednesday, while Alphabet's Google, Snap, Pinterest, Twitter and Amazon will follow in the coming weeks. "The setup couldn't be any better for the digital ad names," Bernstein analysts said. © Provided ...

Source: msn.com