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Roberto Coelho is a Brazilian music and sound producer based in São Paulo. He was a musician from a young age, before realising that his true passion lay in music production and sound design. He started creating tracks for small companies in Brazil at the age of 17, and later co-founded Satelite Audio with his business partner Kito Siqueira in 2005. Together they now run one of the most awarded music and sound companies in Brazil, working with clients like Nike, Google, Meta, Netflix, and Mondelez amongst others. Here, D&AD’s Music & Sound Design Jury President for 2024 explains how...

Video and audio spots can find success through smart sound design choices. Or fail outright if they’re out of tune with the audience and the brief.

April 7, 2021 1:29 pm DixonBaxi has rebranded streaming service Hulu, in an attempt to unify the platform’s offering and remove inconsistencies from the brand. Founded in 2007, US-based Hulu is a video on demand subscription service, akin to Netflix or Amazon Prime. Hulu has a broad offering of films and TV shows, but its brand had developed inconsistencies over time, according to DixonBaxi. After completing a rebrand for Pluto TV, the studio was approached to simplify the platform’s identity. “A powerful visual signature” The central feature of the new look is the Vessel, according...