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Among the many technologies to be shown is the Planar DirectLight Pro Series

In a lawsuit filed in a Virginia federal court, Apple pushed back on the US Patent and Trademark Office’s decision to reject its trademarks for its Vision Pro developer tools, “Reality Composer” and “Reality Converter.” Apple argues that the two names won’t be confused with the “Reality Control” and “Reality Engine” products owned by Zero Density, the Turkish company that challenged the marks.

Advanced Media Trading returned with CINETomorrow, another edition of its digital cinema community event on January 11, which served as an interactive intersection of digital cinema, virtual production, and sustainability. The three-day open house was held at Advanced Media’s Dubai headquarters and welcomed up to 300 filmmakers, visionaries, students, and industry experts every day. Advanced Media welcomed guests from Saudi Arabia, Jordan, Algeria, Somalia, Zimbabwe, Sudan, Kenya, Oman, and Lebanon who had flown in exclusively for the event. “CINETomorrow is an avenue that allows our enth...

The company also will present demos featuring a multi-camera TV production from an XR stage

Environmental Lights, Audi-Technica, Zero Density, Wisycom, and Audix made some moves last week.