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Singapore Airlines partners with photographer Julia Nimke to capture authentic moments in the air via new campaign with TBWA\Singapore – Campaign Brief Asia

Following the launch of Singapore Airlines’ global brand campaign ‘Welcome to World Class’ in early 2023, the award-winning airline has once again collaborated with TBWASingapore to release a new campaign film capturing the emotions and moments at 30,000 ft.

Berlin , Germany , Singapore , Kim-teo , Jacky-lee , Justine-chng , Tricia-yiow , Abhinit-agarwal , Zhiyun-yee , Deena-shareena , Leica-gallerie , Hui-jin-teo

Lens to the skies: Singapore Airlines takes creativity to 30,000 feet in new campaign | The Work

Shot in tandem with TBWA Singapore, the next iteration of the airline's global 'Welcome to World Class' campaign showcases how inspiration can strike at any moment, even if it's mid-flight.

Singapore , Berlin , Germany , Xiwen , Zhejiang , China , Jacky-lee , Sariyanti-sannie , Eleni-sardi , Tyrina-toh , Jin-wong , Julia-nimke