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Following the launch of Singapore Airlines’ global brand campaign ‘Welcome to World Class’ in early 2023, the award-winning airline has once again collaborated with TBWASingapore to release a new campaign film capturing the emotions and moments at 30,000 ft.
Shot in tandem with TBWA Singapore, the next iteration of the airline's global 'Welcome to World Class' campaign showcases how inspiration can strike at any moment, even if it's mid-flight.
Hospitality platforms Mr Yum and Me&u will combine their brand identities, ending a four-year rivalry and operating under the Me&u name.
While Mr Yum's brand name is no more, its co-founder Kim Teo will carry on as CEO of the new and conjoined me&u operation.
The Australian Financial Review’s new tech newsletter The Download takes an insightful look at the week’s biggest tech stories, deals and trends.