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Sarah ellis. >> thank you for having me. >> what do you make of this, stuff our viewers did not think it is controversial and suddenly it is controversial in the initial response and what happens afterwards. >> it was surprising. hallmark channel has had a good record on lbgtq movement. so to take a base of 1 million moms that does not have 5,000 twitter followers was surprising. it was a big surprise. i think reversing course quickly was the right move. it sent the right message to the lbgtq community and the right message to 1 million moms which is they don't have the power they're trying to...

Including this ad featuring a same-sex couple kissing at their wedding. 1 million moms urged the network not to air the ad. the group is part of the american family association which has been labeled as an an anti- lbgtq hate group. last night, hallmark wrote out this. "the crown media team has been agonizing over this decision as we've seen the hurt it has intentionally caused." joining us now. the president of the lbgtq advocacy group.