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Detailed text transcripts for TV channel - MSNBC - 20110116:12:34:00

World in bluetooth technology. laurie came across an application for the 2010 ces innovation awards. i got on ce s s website and i just started reading, trying to figure out what you would do at ces and what it takes to be there. that s when my wife sent me an email and she said there s a contest at ces for the most innovative product. she goes, it would be really great if we could enter that. i did a lot of research and tried to make sure it was a unique idea. and i just kind of had this feeling in my gut that we were going to win. but before they could even think about winning, laurie and henry had to go through the rigorous process of applying for the award and they only had 48 hours to get it done. they wanted a picture of the zomm. everything to enter this contest. so we wound up creating this wood chip that looked similar to a zomm, painted it as best we could. and sent that in as our specimen. we actually sat in our home for ....

Laurie Pennic , Consumer Electronics Show , Bluetooth Technology , Ces S , Henry Penix , Wood Chip ,

Detailed text transcripts for TV channel - MSNBC - 20110116:12:33:00

Another iphone. and i started thinking, there s got to be a way with help from her husband, laurie s aha moment moved from inspiration to business. everybody said, do you know how large the market is for something like this? this is a global business you re talking about. and so when i got over that shock, we started to concentrate on what it would take. in that moment, the zomm was born, named for zachary, olivia and madison s mom. the concept was a simple wireless leash, to help locate those impossible-to-find cell phones. although they had a great idea, laurie and henry s next idea was to figure out how to make it work. surround yourself with people smarter than you are. which wasn t too hard for us to do, because we don t know too much about technology. so we searched out who we thought was the best in the ....

Laurie Pennic , Aha Moment , Cell Phones , Henry S , Wasn T ,

Detailed text transcripts for TV channel - MSNBC - 20110116:12:35:00

24 hours without sleep and wrote everything that a zomm was going to be, what it was going to do. the benefits, et cetera, and handed it in. thinking this was a shot in the dark. laurie s gut feeling was right, the zomm won the prestigious ces innovation award. their next problem? the zomm was just an idea they had no product. i had some officials say yes it was a very innovative product. but on the flip side, we had one of those shocking type feelings that oh, my goodness we have to really hunker down and get our product developed. because one of the requirements was that we had to have a working demo for the consumer electronics show. so how do you get a tech product from concept to reality in just three months? if you follow the model of henry and laurie penix, you set seemingly impossible goals. ....

Laurie Pennic , A Shot In The Dark , Gut Feeling , Et Cetera , Ces Innovation Award , Consumer Electronics Show , Flip Side , Working Demo , Utech Product , Henry Penix , Laurie Penix ,

Detailed text transcripts for TV channel - MSNBC - 20110116:12:36:00

we want to set a goal, make it lofty and we ll do whatever we can to drive and meet that goal. it would be the next looming deadline, creating a working zoom that become the make-a-break deadline for their business. no one quit, they would go sometimes 24 hours a day and catch a few hours of sleep here and there and get right back on it. because this wheel was moving, the deadline was approaching and we had to do it. with the crush of press waiting to see the award-winning products, the zomm prototypes were ready just 24 hours before the show. i just started crying because ways not only at ces. but we had a booth and it was just amazing. we were doing demos and to see my kids doing demos, it was incredible. the press seems to love zomm. about midway through, we had so many cameras in our face, every one of the folks that were there at the table on behalf of zomm, ....

Working Zoom , Press Waiting , Of Zomm ,

Detailed text transcripts for TV channel - MSNBC - 20110122:10:35:00

Without sleep and just wrote it. wrote everything that zomm was going to be. what it was going it. do the benefits, et cetera, et cetera handed it in, and thinking, well, you know, this is kind of a shot in the dark. lori s gut feeling was right. the zomm won the prestigious ces innovation award. their next problem, the zomm was still just an idea. they had no product. on one hand we had outside professionals say, yes, this is a very innovative product. but on the flip side of that, we were also had one of those shocking type feelings that, oh, my goodness, we have to really hunker down and get our product developed because one of the requirements was that we had to have a working demo for the consumer electronics show. so how do you get a tech product from can sent to realty in just three months? if you follow the model of henry and lori penix, you set seemingly impossible goals. we wanted to set a goal out there. we wanted to make it lofty. ....

Lori Peneck , Sit In , Ces Innovation Award , Gut Feeling , Et Cetera , A Shot In The Dark , Consumer Electronics Show , Working Demo , Henry Penix , Utech Product , Lori Penix ,