24 hours without sleep and wrote everything that a zomm was going to be, what it was going to do. the benefits, et cetera, and handed it in. thinking this was a shot in the dark. >> laurie's gut feeling was right, the zomm won the prestigious ces innovation award. their next problem? the zomm was just an idea they had no product. >> i had some officials say yes it was a very innovative product. but on the flip side, we had one of those shocking type feelings that oh, my goodness we have to really hunker down and get our product developed. because one of the requirements was that we had to have a working demo for the consumer electronics show. >> so how do you get a tech product from concept to reality in just three months? if you follow the model of henry and laurie penix, you set seemingly impossible goals.