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superman is still going strong. the producers are just happy that "world war z" has begun to rake in some cash. our nischelle turner explains. >> reporter: the box office showdown is the final frontier in the battle to bring "world war z" to theaters as "vanity fair" documents in its june cover story. >> we know that movie had a huge budget. there were a lot of problems with it. >> everything started to go wrong when they went into production without a finished script. there were third act problems. everybody knew that. and they went into production anyway, which is what you do in hollywood. you have a big movie star, he has a schedule to keep, and they just went for it and started filming. >> reporter: early on hollywood buzzed with sets plagued of problems, rewrites and reshoots and a budget which reportedly ballooned to $200 million. the industry whispers, uh-oh, zomm by boondoggle. >> what is going on. >> reporter: going into it, you think, oh, gosh is this going to be a flop or a disaster.
by somebody. >> what started out as one housewife's big idea rapidly became an unprecedented media sensation. >> i think everyone needs a deadline for success. when you apply deadlines on yourself and on your company to get certain things finished, it moves you. it keeps the momentum going. and when you know you can't change those deadlines, i think that all adds to ultimate success. >> and one year later, lori and henry penix are back here at ces, showing the zomm once again. it's great to see both of you guys. >> thank you very much. >> tell me what the last year has been like. you had a big year, this exact time last year. what's going on? >> well, follow up from last year. we made so many great connections here at ces last year. this year has been that times 1,000. >> what's it like to be here this time when you didn't have the same deadlines and weren't coming out with a brand new
and then we'll do everything that we can in order to drive and meet that goal. >> and it would be the next looming deadline -- creating a working zomm that would become the make or break moment for their business. >> no one quit. they would go, you know, 18, 20 hours a day. sometimes 24 hours a day. and catch a few hours of sleep here and there and get right back on it because this wheel was moving, that deadline was approaching. and we had to do it. >> with the crush of press waiting to see the award-winning products, the zomm prototypes were ready just 24 hours before the show. >> i just started crying because i was not only at ces, but we had a booth. and it was just amazing. we were doing demos and to see my kids doing demos, it was incredible. >> the press seemed to love zomm. and about midway through, we had so many cameras in our face. every one of the folks that were there at the table on behalf of zomm were all being interviewed
could come up with something. >> with help from her husband, her aha moment quickly moved from idea to business. >> everyone that i would share the idea with got really excited and said "we've never seen anything like it. do you know how large the market is for something like this?" this is a global business you're talking about. so when i got over that shock, we started to concentrate on what it would take. >> in that moment the zomm was born. named for zachary, olivia, and madison's mom. the concept for the zomm was a simple wireless leash to help locate those impossible-to-find cell phones. although they had a great idea, lori and henry's next challenge was figuring out how to make it work. >> the thing is to surround yourself with people smarter than you are. which wasn't too hard for us to do because we didn't know anything about technology. so that's when we searched out the best who we thought was in the world in bluetooth technology. >> just as the zomm development team was coming together, lori
it's sickening to think it was happening in the u.s. a doctor who believe murdered the babies of mothers who were poor. how could this have happened? time for the your business entrepreneur of the week. lorry pennics had an ah-ha moment when a friend lost her cell phone. her and her husband, henry, created the zomm, a remote lease. they were the hit of the convention. for more watch "your business" on sunday mornings on msnbc. whoa! that leaves lots of pieces behind. that's why there's charmin ultra strong. than the ultra rippled brand, it's no wonder charmin ultra strong holds up better for a more dependable clean. fewer pieces left behind. business is looking better. it sure is.
world in bluetooth technology. >> laurie came across an application for the 2010 ces innovation awards. >> i got on ce s's website and i just started reading, trying to figure out what you would do at ces and what it takes to be there. >> that's when my wife sent me an email and she said there's a contest at ces for the most innovative product. she goes, it would be really great if we could enter that. >> i did a lot of research and tried to make sure it was a unique idea. and i just kind of had this feeling in my gut that we were going to win. >> but before they could even think about winning, laurie and henry had to go through the rigorous process of applying for the award and they only had 48 hours to get it done. >> they wanted a picture of the zomm. everything to enter this contest. so we wound up creating this wood chip that looked similar to a zomm, painted it as best we could. and sent that in as our specimen. we actually sat in our home for
another iphone. and i started thinking, there's got to be a way -- >> with help from her husband, laurie's aha moment moved from inspiration to business. >> everybody said, do you know how large the market is for something like this? this is a global business you're talking about. and so when i got over that shock, we started to concentrate on what it would take. >> in that moment, the zomm was born, named for zachary, olivia and madison's mom. the concept was a simple wireless leash, to help locate those impossible-to-find cell phones. although they had a great idea, laurie and henry's next idea was to figure out how to make it work. >> surround yourself with people smarter than you are. which wasn't too hard for us to do, because we don't know too much about technology. so we searched out who we thought was the best in the
24 hours without sleep and wrote everything that a zomm was going to be, what it was going to do. the benefits, et cetera, and handed it in. thinking this was a shot in the dark. >> laurie's gut feeling was right, the zomm won the prestigious ces innovation award. their next problem? the zomm was just an idea they had no product. >> i had some officials say yes it was a very innovative product. but on the flip side, we had one of those shocking type feelings that oh, my goodness we have to really hunker down and get our product developed. because one of the requirements was that we had to have a working demo for the consumer electronics show. >> so how do you get a tech product from concept to reality in just three months? if you follow the model of henry and laurie penix, you set seemingly impossible goals.
>> we want to set a goal, make it lofty and we'll do whatever we can to drive and meet that goal. >> it would be the next looming deadline, creating a working zoom that become the make-a-break deadline for their business. >> no one quit, they would go sometimes 24 hours a day and catch a few hours of sleep here and there and get right back on it. because this wheel was moving, the deadline was approaching and we had to do it. >> with the crush of press waiting to see the award-winning products, the zomm prototypes were ready just 24 hours before the show. >> i just started crying because ways not only at ces. but we had a booth and it was just amazing. we were doing demos and to see my kids doing demos, it was incredible. >> the press seems to love zomm. about midway through, we had so many cameras in our face, every one of the folks that were there at the table on behalf of zomm,
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