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Vertu Motors to grow scale and 'big brand' marketing profile in 2021


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Vertu Motors chief executive Robert Forrester has said the AM100 PLC will continue to drive a “big brand” profile  after adding 30 car retail outlets in 15 months.
Forrester was speaking to AM this morning (May 12) after the group revealed a like-for-like revenue decline of 21.6%, to £2.5bn (2020: £3.1bn), and adjusted profit before tax ahead of analyst forecasts, up 7% at £24.6m (2020: £23.0m), in annual financial results for the period to February 28, 2021.
Emerging from a period heavily impacted by the COVID-19 coronavirus pandemic with a strong balance sheet, Forrester revealed a desire to add further retail outlets while driving the brand’s profile – initially rebranding its Farnell Jaguar Land Rover sites as Vertu in a move to three core brands. ....

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Vertu's Farnell Jaguar Land Rover dealerships to recruit 27 apprentices


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Vertu Motors is searching for 27 new apprentices to train for jobs at its Farnell Jaguar Land Rover (JLR) dealerships in Bradford, Leeds, Guiseley, Bolton, Nelson and Chesterfield.
Launching the recruitment drive today (May 10), the AM100 car retail group’s divisional aftersales director, Matthew Timmons, described the opportunities on offer as “is an amazing prospect for a significant number of young people”.
Potential technicians, service advisors and parts advisors are among the roles being recruited for at the Farnell JLR sites, with training set to be delivered to successful candidates on-the-job and via classroom-based training centred on five regionalised state-of-the-art JLR Training Academies. ....

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