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Pillsbury adds ready-to-eat cookies to its lineup

Pillsbury adds ready-to-eat cookies to its lineup
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General Mills' Pillsbury adds ready-to-eat cookies to its lineup

Dive Brief:
General Mills Pillsbury brand is debuting a line of Soft Baked Cookies, marking its first product for the ready-to-eat cookie space in its more than 150-year history.
The cookies are made with a blend of butter and shortening, which gives them a soft texture, the company said. They will be available in four varieties Chocolate Chip, Confetti, Sugar with Drizzled Icing and Peanut Butter with Chocolatey Drizzle in packages of 18 cookies.
The Pillsbury Soft Baked Cookies are launching in Walmart stores this month, and will roll out to other retailers nationwide in April. Pillsbury, better known for its refrigerated bake-and-eat cookie, crescent and biscuit doughs, has expanded its reach into the snacks segment and different eating occasions as consumers seek out comforting, indulgent sweets and reconnect with baking. ....

Jeff Caswell , Jeff Harmening , Ferrero Keebler , Mill Snacks Division , Consumer Brands Association , Minneapolis Star Tribune , Dive Brief , Mill Pillsbury , Soft Baked Cookies , Chocolate Chip , Drizzled Icing , Peanut Butter , Chocolatey Drizzle , Pillsbury Soft Baked Cookies , General Mills , Snack Cakes , Minneapolis Based General Mill Snacks Division , Hometown Food , General Mill , Partake Foods , ஜெஃப் காஸ்வெல் , ஜெஃப் தீங்கு விளைவிக்கும் , ஃபெர்ரெரோ கீப்லர் , ஆலை தின்பண்டங்கள் பிரிவு , நுகர்வோர் பிராண்டுகள் சங்கம் , மினியாபோலிஸ் நட்சத்திரம் ட்ரிப்யூன் ,