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What Sourav Ganguly's heart attack means for Fortune and brand 'Dada' | Advertising


Picture courtesy: BCCI.tv
Last week, India’s cricketing legend and the current president of the Board of Control for Cricket in India (BCCI), Sourav Ganguly, suffered a heart attack that resulted in an angioplasty. While fans from every corner of the country wished ‘Dada’, as he’s fondly known, a speedy recovery, some others immediately got to work creating memes mocking Ganguly’s association with Adani Wilmar’s Fortune Rice Bran Oil.
 
While one would assume that a heart ailment is completely beyond one’s control, several netizens took to social media to mock the veracity of Fortune’s claims around the oil aiding in boosting heart health. Resultantly, Fortune has temporarily withdrawn all ads featuring Ganguly but has claimed it will not terminate its brand association with him. Also important to note is that the sports icon has been under pressure to join politics in West Bengal, an outcome that has various political parties divided based on diffe ....

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When your product makes health claims, but your brand ambassador suffers a heart attack | Marketing


Picture courtesy: BCCI.tv
Last week, Sourav Ganguly, India cricketing legend and current president of the Board of Control for Cricket in India (BCCI), suffered a heart attack, leading to angioplasty treatment. While fans from every corner of the country wished ‘Dada’, as he’s fondly known, a speedy recovery, some others immediately got to work creating memes mocking Ganguly’s association with Adani Wilmar’s Fortune Rice Bran Oil.
Several netizens took to social media to mock the veracity of Fortune’s claims around the oil aiding in boosting heart health. As a result, Fortune has temporarily withdrawn all ads featuring Ganguly, but has claimed it will not terminate its brand association with him. Also important to note is that the sports icon has been under pressure to join politics in West Bengal, an outcome that has various political parties divided based on different agendas.      ....

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Corpoelec recupera servicio eléctrico luego de ataque que afectó sistema de transmisión

Corpoelec recupera servicio eléctrico luego de ataque que afectó sistema de transmisión
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