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Mumbrellacast Interview: Siimon Reynolds on returning to Australia and vaccine campaigns Mumbrellacast Interview: Siimon Reynolds on returning to Australia and vaccine campaigns There’s two things an ad campaign has got to do. It has got to inform and it has got to persuade. July 13, 2021 9:33 Siimon Reynolds became an industry personality for being the creative brains behind the 1987 ‘Grim Reaper’ advertising campaign, which warned the public of the growing threat of HIV and AIDS. He later went on to co-found Photon Group, now Enero (which owns BMF, the agency responsible for the Federal Government’s vaccine campaign), and recently returned to Australia after several years in the US. ....
Shock Australians out of vaccine hesitancy, urges Grim Reaper mastermind Siimon Reynolds mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Motorbase Focus breaks cover at Silverstone 23 hours ago Motorbase Performance has revealed the livery for the two Ford Focus STs that will be driven by Sam Osborne and Andy Neate during the 2021 BTCC season. The pair will join forces under the Racing with Wera & Photon Group banner on one side of the Motorbase garage, with Jake Hill and Ollie Jackson on the other racing under the MB Motorsport name. The reveal of the black livery on the Motorbase-entered cars comes ahead of the official season launch at Silverstone tomorrow (Thursday). “The off-season has brought a huge number of changes for Motorbase Performance,” team owner Pete Osborne said. “The team has worked incredibly hard over the winter but now we cannot wait for the real work to begin! We are thrilled to be representing both Wera Tools and the Photon Group on track this season and everyone is excited to start the Racing with Wera & Photon Group chapter.” ....
Andrew Ashton appointed creative director by The Edison Agency February 11, 2021 3:01 Precinct Design co-founder Andrew Ashton has been named the new creative director at independent brand and packaging group The Edison Agency. The Edison Agency was founded in 2017, and has offices in Melbourne and Sydney. Its clients range from Asahi Lifestyle Beverages, The Arnott’s Group, Nestle CPW, Lion (now Bega), to independent brands across FMCG, sports technology and property sectors. Ashton has over 25 years in the industry, having founded graphic design studio Nelmes Smith Ashton in 1994 with Rick Nelmes and Graeme Smith. The studio was renamed Precinct Design in 1998, and was acquired by The Photon Group (now Enero) in 2001. ....