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Local Media Consortium and Google News Initiative Announce Publication of Digital Advertising Revenue Playbook for Small and Midsize Publishers


Local Media Consortium and Google News Initiative Announce Publication of Digital Advertising Revenue Playbook for Small and Midsize Publishers
Series of free workshops will supplement content
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NEW YORK, May 28, 2021 /PRNewswire/ The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), today announced the publication of the
GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to successfully monetize web content and grow digital advertising revenue. This is one of the pillars of GNI s
Digital Growth Program, which also includes audience development, reader revenue, data and product. ....

Puerto Rico , United States , Christina Gillham , Kevin Flores Google , James Washington , Katie Wilkerson , Kristin Brocoff , James Byrd Opsco , Maria Bastidas Mundohispanico , Fran Scarlett , Orli Ziv Google , Ben Monnie , Expert Panel , Media Consortium , Digital Growth Program , Google News Initiative , Local Media Consortium , Revenue Playbook , Growth Program , Fran Wills , Chad Gilley , Maine Today , James Byrd , Orli Ziv , Maria Bastidas , Pete Doucette ,

NC Local for Jan. 27: Survive and advance – NC Local News Workshop


By Eric Frederick, NC Local newsletter editor
[Also in the Jan. 20 edition: Postal service worries for community newspapers, six NC media orgs join the NC Media Equity Project, a new director for Duke’s DeWitt Wallace Center, and a raft of job and grant) opportunities. Sign up to get NC Local in your inbox each week]
One theme of the conversation at the NC Local News Summit on Jan. 13 was Brothers Gibb basic: Stayin’ alive.
Fran Scarlett of INN summed it up: Journalism is the mission, but “you have to be sustainable to get to do the journalism.”
The good news: Resources are out there to help. Below are my takeaways from two more of the speakers at the summit (the full event video is here): ....

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