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Carnival Rolls Out New “Mini Shaq” Marketing Campaign
Published 2 months ago
Shaquille O’Neal is known for his larger-than-life personality as Carnival Cruise Line’s Chief Fun Officer (CFO). Now, the former basketball star has a tiny sidekick “Mini CFO” who makes his debut in a creative new marketing campaign to promote the cruise line’s selection of shorter cruise itineraries.
(Image courtesy of Carnival Cruise Line)
Through a series of videos and digital media, the NBA Hall of Famer and his pocket-sized counterpart highlight the convenience and affordability of Carnival’s variety of three to five-night voyages.
“Cruising is the best vacation around and Team Carnival is hard at work getting ready to sail again when the time is right. And my new pint-sized sidekick is the perfect way to let everyone know all the fun they can have on a Carnival cruise,” O’Neal said. ....

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