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Carnival Rolls Out New “Mini Shaq” Marketing Campaign Published 2 months ago Shaquille O’Neal is known for his larger-than-life personality as Carnival Cruise Line’s Chief Fun Officer (CFO). Now, the former basketball star has a tiny sidekick “Mini CFO” who makes his debut in a creative new marketing campaign to promote the cruise line’s selection of shorter cruise itineraries. (Image courtesy of Carnival Cruise Line) Through a series of videos and digital media, the NBA Hall of Famer and his pocket-sized counterpart highlight the convenience and affordability of Carnival’s v...

| La Piazza will feature a number of Italian touches, like this 1972 Fiat -- chosen to recognize the year of Carnival Cruise Line's founding with the original Mardi Gras. La Piazza, Carnival Cruise Line's Italian-themed zone on its new ship the Mardi Gras, will feature a new cafe and panini shop as well as the line's largest Italian restaurant. It is one of six themed zones on the Mardi Gras, which will debut in May. Other are the French Quarter, Grand Central, the Lido, Summer Landing and the Ultimate Playground, home to Bolt, the first roller coaster at sea. La Piazza is designed to resembl...