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How to Launch Influencer Talent Management Business: Annelise Campbell

Rell Rugely
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Annelise Campbell quit her job as a marketer to build an agency focused on diversity and inclusion.
Campbell launched CFG, an influencer-marketing and talent-management firm, at the end of 2019.
In its first year, CFG signed 20 clients to its roster. Here s how she launched her own business.
As a digital marketer, Annelise Campbell saw firsthand the disparity between what Black influencers experienced in the industry and what their white counterparts did.
During her early 20s, Campbell worked at marketing agencies like Golin and January Digital, running digital strategies and influencer campaigns for several brands. ....

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Instagram tests removing public 'like' counts: influencer reactions

Instagram accidentally widely expanded a test to remove public like counts on Tuesday.
It was because of a bug, but signals Instagram is still working on potentially removing like counts.
Here s how such a change could impact the influencer industry, according to creators and insiders.
What is Instagram without like counts?
Many users found out after Instagram on Tuesday suddenly and accidentally expanded widely a test to remove the public displays of the number of likes. The test didn t actually remove the functionality of likes, since creators could still see the total number on the backend of their accounts, and users could still like posts. But it made many contemplate what a world without seeing how many likes a post got would feel like. ....

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