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Ferrari Trento Named Official Toast of Formula 1 World Championship welcomes Italy s premium sparkling wine to the podium
TRENTO, Italy, March 5, 2021 /PRNewswire/ Ferrari Trento is the Official Sparkling Wine of Formula 1
. Announced globally ahead of the start to the 2021 FIA Formula 1
World Championship, the prestigious three year partnership will see Ferrari Trento s award winning sparkling wine become the official toast of Formula 1
celebrations throughout 2021, and beyond.
Formula 1 has appointed Ferrari Trento as its celebratory drink partner, not only because it is one of the most-awarded producers of sparkling wines but also in recognition of its long and respected history. Similar to Formula 1
Champagne knocked off the F1 podium by a wine called Ferrari
(Getty Images)
In what is surely a case of nominative determinism, Ferrari Trento sparkling wine has been named the official partner for Formula 1.
From next season, it will be sparkling wine dousing the podium finishers instead of the customary champagne, with the 119-year-old winemaker taking the honours from incumbent brand Carbon.
Ferrari Trento will unleash its first Jeroboam at the first race of the 2021 FIA Formula 1
World Championship in Bahrain on March 27-8. The three year partnership will also see Ferrari Trento’s award-winning Italian metodo classico sparkling wine sold around race tracks across the world.
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