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'I've never seen anything like it': North-east business sells out of limited edition barbecue rub in just over an hour


Selling out
With the rub having gone live at 7pm on Thursday March 4, their 250 units of the product sold out within an hour and seven minutes, meaning the firm raised £1,000 for the charity and Rob’s cause.
Malissa continued: “There were 250 units made and they sold out within an hour and seven minutes – I’ve never seen anything like it.
“It was 7pm on Thursday that we launched the product, and I went on to the website, which I manage, and I could see the live customer traffic and about 90 people there at 6.50pm. There were about 36 active baskets from that, meaning people were waiting to add the product to their order once it had gone live. People from all over the UK bought them, it wasn’t just in Aberdeenshire. ....

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