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Geolocations marketing

Geolocation marketing exploit the customer’s physical location to inform the company’s advertising strategy. This marketing allows the organization to target consumers at micro level. The marketing teams are able to reach consumers based on qualifiers. ....

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Targetable buys ShopAdvisor to boost customer reach


Photo by istock.com
April 13, 2021
Targetable, a brand marketing platform for small businesses, has acquired ShopAdvisor as part of its strategy to boost its ability to target and reach specific consumer segments and campaign analysis capability.
The acquisition will put the two brands under the Targetable brand and ShopAdvisor CEO Jeff Papows will continue to work with the company in an advisory capacity, according to a press release. Terms of the deal were not disclosed.
The restaurant and hospitality sector has been impacted more than any other by the COVID-19 pandemic. Operators must be increasingly innovative and nimble with their marketing to reach consumers with personalized promotions and offers that will entice them to order online, participate in curbside or contactless pickup or make a reservation. The challenge for most, is that they do not have the time or technical experience to develop and execute hyper local, personalized and location-aware marketi ....

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