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Culture Keepers: The Vital Call for Marketing Strategy Evolution in Healthcare - Partner Content - MM+M

Culture Keepers: The Vital Call for Marketing Strategy Evolution in Healthcare - Partner Content - MM+M
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The new reality of building a corporate brand in pharma


The new reality of building a corporate brand in pharma
The global pandemic has heightened everyone’s awareness of healthcare
An interesting thing has happened during the race to produce COVID-19 vaccines in that perceptions of the pharma sector have improved – and the pharma companies themselves have started to become more famous.
Until the likes of Pfizer, AstraZeneca and Moderna started to have their coronavirus vaccines approved, the companies behind the medicines were rarely recognised by the public.
Brand names
Most people know what Viagra or Prozac are for, even if they personally have never been prescribed them. But, if you asked the same people who manufacture those medicines, far fewer people would have been able to answer Pfizer or Lilly respectively. ....

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Without digital, we wouldn't be here even today: Albert Bourla, Pfizer


Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer
The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more.
by Raahil Chopra, Campaign
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Without digital, we wouldn't be here even today: Albert Bourla, Pfizer | Marketing


Albert Bourla, Pfizer
Albert Bourla, chairman and CEO, Pfizer, was in conversation with Adobe’s chairman, president and CEO, Shantanu Narayen, during the virtual Adobe Summit held between 27-29 April.
 
The conversation kicked off with Narayen asking Bourla about his first reaction when he heard about the Covid-19 pandemic.
 
“Like everyone else, we heard about what was happening in China and thought it was a country-specific problem at first. However, it concerned us right from the beginning because we have large operations in China with thousands of people. We were concerned about their safety, and then about how the business would evolve,” he said. ....

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