Without digital, we wouldn't be here even today: Albert Bour

Without digital, we wouldn't be here even today: Albert Bourla, Pfizer | Marketing


Albert Bourla, Pfizer
Albert Bourla, chairman and CEO, Pfizer, was in conversation with Adobe’s chairman, president and CEO, Shantanu Narayen, during the virtual Adobe Summit held between 27-29 April.
 
The conversation kicked off with Narayen asking Bourla about his first reaction when he heard about the Covid-19 pandemic.
 
“Like everyone else, we heard about what was happening in China and thought it was a country-specific problem at first. However, it concerned us right from the beginning because we have large operations in China with thousands of people. We were concerned about their safety, and then about how the business would evolve,” he said.

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