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MAR 08, 2021 In 2014, Into The Gloss a beauty website best known for its “Top Shelf” franchise launched Glossier, a small collection of four beauty products. The packaging was sparse: white with black lettering and touches of a pale pink, that would later be dubbed “millennial.” The fonts were, exclusively, sans serif, and the vibe, minimal and aspirational. The Instagram feeds were immaculate. Endless lookalikes followed. Six years later, millennial pink and fake perfection is officially out of style. The U.S . endured a Trump presidency that ended with an attempted coup on the Capitol, and it’s now approaching a full year of living with a global pandemic. Gen Z, a generation born for the most part into a post 9/11 world, has lived from one crisis to the next. They are too exhausted to care about curating an Instagram grid. ....