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Tubi delivers 80% incremental reach to top US cable TV nets in 2020


| 20 January 2021
Publishing company performance metrics that it says will help shape streaming and TV ad strategies, as well as how brands approach video investments, leading AVOD provider Tubi has revealed that in 2020 it streamed 2.5 billion hours of content, a 58% increase in viewership over the past 12 months.
In The Stream: 2021 Actionable Audience Insights for Brands report, the FOX Entertainment division was said to present compelling data to support the significance of streaming as a complement to linear campaigns, coupling loyal linear audiences with younger viewers and cord cutters.
Tubi was found to have an average viewer age approximately 20 years younger than that of linear television, with nearly half of the service’s 33 million monthly active users (MAU) under the age of 35.While advertising budgets were still skewed toward linear TV, Tubi delivered in 2020 an 80% incremental audience reach to the top 25 cable networks. Findings from the ....

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Multi-functional manometer offers simple and accurate industrial stack gas flow measurement

The new, multifunctional MF Plus Manometer from MRU GmbH offers a simple, yet efficient method of measuring traverse point volumetric flow rates in industrial stacks, compliant to European Standard EN16911-1 and ISO 10780 and USEPA 40CFR Part 60, Method 2. Click to read more. ....

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Kiwi modelling agency N Model Management scraps measurements from model profiles


Kiwi modelling agency N Model Management scraps measurements from model profiles
13 Jan, 2021 09:26 PM
3 minutes to read
Ngahuia Williams became managing director of N Model Management in 2010. Photo / Hōhua Ropate Kurene / Viva Magazine
Ngahuia Williams became managing director of N Model Management in 2010. Photo / Hōhua Ropate Kurene / Viva Magazine
One of New Zealand s most successful models is championing body positivity in the fashion industry.
Ngahuia Williams, who owns N Model Management, has removed all models measurements from profiles on her company website and explains there is a much bigger picture behind the decision.
We chose to start the year off by removing something from our website that doesn t need to be there anymore, Williams told the Herald. ....

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AI body measurement platform to tackle clothing fit


UK-based artificial intelligence and virtual reality company TechNovus has developed an Artificial Intelligence-powered body measurement platform it says allows consumers to instantly match their body measurements as they shop online, tackling the problem of poor fit.
Many fashion shoppers are deterred from buying online as it can be hard to get sizes right, the firm says.
Mezura AI 1 addresses this issue by using the camera in mobile phones and AI technology to take detailed body measurements in seconds and match them with the desired clothing items using international measurement standards. 
Jamil El-Imad, CEO of TechNovus, said:  We believe Mezura AI has the potential to transform the online and offline retail experiences, offering a quasi tailor service that allows customers to get an exact fit for clothing within seconds of taking a photo. ....

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