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Shoppers go back to stores, but retailers face challenges - Casper, WY Oil City News


Shoppers go back to stores, but retailers face challenges
This article is provided courtesy of the Associated Press.
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With more people getting vaccinated and dropping their face masks, retailers from Walmart to Macy’s are seeing an eager return to their stores after more than a year of their customers migrating online during the pandemic.
Marcia Williams, who lives in a Philadelphia suburb and who stuck to online shopping only during the height of COVID-19, went back to her local mall right after she was fully vaccinated last month. That was her first time in more than a year  ....

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Americans returning to stores as retailers face struggles


Still, retailers particularly mall-based stores and other specialty stores that were struggling even before the pandemic face plenty of challenges to keep customers coming back. They face stepped up competition online and from discounters that thrived in the last year. Experts also say that post-pandemic shoppers will be even more demanding: After being forced to stay close to home, they’re looking for better and convenient services and experiences.
Many retailers like Macy s are still recovering from the pandemic, which forced them to temporarily close early last year, driving more traffic to big box stores that were allowed to stay open. And overall store traffic, while rebounding, is still not back to where it was two years ago. ....

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