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Digital Marketing Grew In Importance As The Top Digital Skill Needed For Business Viability In Post-Pandemic Era: NTUC LearningHub Survey


Source: Media Outreach
Digital Marketing skills have grown in importance as the top competency required for business viability, as voted by 50% of employers in 2021 vs 44% of them in 2020.
Data Analysis (36%) and Project Management (35%) skills also remain the top digital skills coveted by employers
The digital skills which have grown in importance include: Basic IT Support (33% in 2020 vs 34% in 2021), Cybersecurity (27% in 2021 vs 25% in 2020), Governance, Risk Management & Personal Data Protection (24% in 2021 vs 22% in 2020), AI Machine Learning (22% in 2021 vs 20% in 2020) and Robotic Process Automation (20% in 2021 vs 17% in 2020)
SINGAPORE – Media OutReach – 7 April 2021 – As consumers alter their retail behaviour due to the pandemic, companies have increasingly turned to digital marketing as a means to reach out to their customers. Digital Marketing skills have therefore grown in importance as the top competency required for business viability, as ....

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7 In 10 Employers Are Keen On Hiring Candidates For Hybrid Roles, Supplementary Skill Sets A Necessity


December 21, 2020
72% of employers indicate that they find it difficult to fill roles due to shortage of talent with the required skill sets
99% of employers agree that there is greater need for employees in hybrid roles to meet their current business objectives
71% of employers intend to hire candidates with broader skill sets in the future
SINGAPORE - Media OutReach - 21 December 2020 - In a COVID-19 economy where companies and individuals are compelled to adapt and evolve in a world of disruption, the change in skills required to keep businesses viable is outpacing the talent available. This is evidenced by seven in 10 employers (72%) citing difficulty in filling vacant roles in their companies. In addition, almost all employers (99%) agree that there is a greater need for employees who can take on hybrid roles, in order to meet their current business objectives. A large majority of employers (71%) also intend to hire candidates with broader skill sets in the ....

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