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Oribe says KOLs such as top stylists crucial to establishing trust and recognition of in Japan


Kao Corporation has kicked-off off Oribe’s launch in Japan through premium beauty salons to tap into the influence of key opinion leaders such as hair stylists, which it believes are extremely effective at conveying the value of the brand to consumers.
Oribe was founded in 2007 by Cuban-American celebrity hairstylist Oribe Canales. The brand is widely considered the pioneer of the ultra-luxe hair care category.
The brand has a presence in around 40 markets mainly in Europe and the US. In the US, the brand offers body care and fragrance products in addition to hair care products.
The brand is available in top-class salons and high-end department stores and mainly targets consumers ....

United States , Hong Kong , Kiho Watanabe , Oribe Canales , Yuichi Akagi , Kao Corporation , Oribe Hair Care , Kao Salon Business , Market Trends , East Asia , Arket Entry , Sia In Focus , Hair Care , ஒன்றுபட்டது மாநிலங்களில் , ஹாங் காங் , ஓரிபே கால்வாய்கள் , காவ் நிறுவனம் , ஓரிபே முடி பராமரிப்பு , சந்தை போக்குகள் , அேக பராமரிப்பு ,

Superoxide produced in the inner ear cochlea causes major types of acquired hearing loss


Superoxide produced in the inner ear cochlea causes major types of acquired hearing loss
Professor UEYAMA Takehiko (Biosignal Research Center, Kobe University) and the inner ear research group (Kyoto Prefectural University of Medicine) have identified the cell types in the inner ear cochlea responsible for the production of superoxide (Nox3-expressing cells).
They achieved this by using genetically modified mice that they developed. The researchers discovered that these superoxide-producing cells increase in number in response to aging, noise damage, and ototoxic drugs, thus causing age-related, noise-induced and drug-induced hearing loss.
In addition, they were able to suppress the onset of these three types of acquired hearing loss in genetically modified mice with no Nox3 expression (Nox3 knockout). ....

Emily Henderson , Kobe University , Takehiko Biosignal Research Center , Society For Neuroscience Journal Of On , Kyoto Prefectural University Of Medicine , World Health Organization , Biosignal Research Center , Kyoto Prefectural University , Hearing Loss , எமிலி ஹென்டர்சன் , கோபி பல்கலைக்கழகம் , கியோட்டோ ப்ரிஃபெக்சரல் பல்கலைக்கழகம் ஆஃப் மருந்து , உலகம் ஆரோக்கியம் ஆர்கநைஸேஶந் , கியோட்டோ ப்ரிஃபெக்சரல் பல்கலைக்கழகம் , கேட்டல் இழப்பு ,