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Quality meats for the masses


Express News Service
“We started Meatigo in 2016 after I’d come back from working abroad and had just had it with the haphazard quality of meat at local butcheries and complete lack of a product range, having become accustomed to the quality and variety in foreign countries,” says Siddhant Wangdi, a tinge of outrage at India’s lacklustre meat market still detectable in his tone.
While the country still has the highest vegetarian population in the world, the sheer numbers of Indians make the domestic animal protein market a veritable beast, with Gurugram-based Meatigo and other players hoping to carve out as much as they possibly can. Meatigo is primed for that hunt. Wangdi, 30, enjoys his non-vegetarian food and it was this passion that led to the project of a premium quality meat brand offering the kind of range that “is offered abroad and let consumers like myself have multiple choices when it came to products.” ....

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