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Tolaram’s diversified strategy for growth in Africa Photo courtesy of Tolaram The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey. When Sajen Aswani joined Tolaram Group in 1984 after graduating from university in London, the company was at the start of a major transition. Aswani’s grandfather founded Tolaram in 1948 as a textile retail shop in Indonesia, where he had moved from colonial India (in what is present-day Pakistan). By the 1980s, the family had built Tolaram into an international textile and consumer goods trading company, and were expanding into manufacturing. Aswani, now 61, had an upbringing and career that personifies the globalized nature of the company. He was raised in Indonesia and Malaysia, and after a brief stint at headquarters in Singapore, moved to Nigeria, where the business was growing fast. He would stay in Africa for 15 year

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