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Sotheby's sneaks up on younger market via sneaker sales | Life

GENEVA, April 29 Sotheby’s is staging its first international dedicated sneaker sale, seeing the boom in a formerly niche market as a way to attract younger clients into the world of auctions. Fine art, jewellery and antiques might be the more traditional stock in auction house trade,. ....

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Sotheby's sneaks up on younger market via sneaker sales


Sotheby s sneaks up on younger market via sneaker sales
Issued on:
29/04/2021 - 11:32
Sotheby s is holding its debut global dedicated sneaker auction, conducted entirely online Fabrice COFFRINI AFP
4 min
Geneva (AFP)
Sotheby s is staging its first international dedicated sneaker sale, seeing the boom in a formerly niche market as a way to attract younger clients into the world of auctions.
Fine art, jewellery and antiques might be the more traditional stock in auction house trade, complete with a packed room and auctioneer banging a wooden gavel.
But the coronavirus pandemic has triggered a shift towards smartphone-accessible online auctions.
Sotheby s says it has also noticed that younger people are being drawn to auctions by design classics with a back story. ....

United States , Moses Malone , Michael Jordan , Charles Barkley , Steve Nash , Patrick Ewing , Kevin Garnett , Shaquille Oneal , Kanye West , Kareem Abdul Jabbar , Scottie Pippen , Isiah Thomas , Allen Iverson , Josh Pullan , Stephen Curry , Dominique Wilkins , Nike Air Yeezy , Nike Air Jordan , Luxury Week , Air Jordan , Chicago Bull , Shaquilleo Neal , ஒன்றுபட்டது மாநிலங்களில் , மோஸஸ் மலோந் , மைக்கேல் ஜோர்டான் , சார்லஸ் பார்க்லி ,

With sneaker sales, Sotheby's wants to lure in younger clients into the world of auctions


With sneaker sales, Sotheby s wants to lure in younger clients into the world of auctions
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With sneaker sales, Sotheby s wants to lure in younger clients into the world of auctionsAFP
Last Updated: Apr 29, 2021, 07:14 PM IST
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Sotheby s says it has also noticed that younger people are being drawn to auctions by design classics with a back story.
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GENEVA: Sotheby s is staging its first international dedicated sneaker sale, seeing the boom in a formerly niche market as a way to attract younger clients into the world of auctions.
Fine art, jewellery and antiques might be the more traditional stock in auction house trade, complete with a packed room and auctioneer banging a wooden gavel. ....

United States , Moses Malone , Michael Jordan , Charles Barkley , Steve Nash , Patrick Ewing , Kevin Garnett , Shaquille Oneal , Kanye West , Kareem Abdul Jabbar , Scottie Pippen , Isiah Thomas , Allen Iverson , Josh Pullan , Stephen Curry , Dominique Wilkins , Nike Air Yeezy , Nike Air Jordan , Luxury Week , Air Jordan , Chicago Bull , Shaquilleo Neal , ஒன்றுபட்டது மாநிலங்களில் , மோஸஸ் மலோந் , மைக்கேல் ஜோர்டான் , சார்லஸ் பார்க்லி ,