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Top News In ஆண்டு சந்தைப்படுத்தல் அறிக்கை Today - Breaking & Trending Today

Organizing & unifying your measurement portfolio is hard – here's how to do it in 3 steps

Advertisers are increasingly leaning in on a variety of measurement solutions to enable metrics-driven media investments across channels. However, making sense of it all is often easier said than done. Amazon Advertising’s head of measurement success Maggie Zhang breaks down the solution into three steps. ....

Winterberry Group , Annual Marketing Report , Amazon Advertising , குளிர்கால பெர்ரி குழு , ஆண்டு சந்தைப்படுத்தல் அறிக்கை ,

Amazon Advertising's head of OTT measurement on achieving full-funnel ROI

As OTT streaming viewership continues to grow in the US, it’s clear that OTT video advertising can help marketers drive awareness and build their brands. That’s why we see upper funnel brand reach and awareness as key KPIs in media plans and campaign measurement studies. ....

Peter Drucker , Maggie Zhang , Annual Marketing Report , Uture Of Tv , பீட்டர் டிரக்கர் , மாகி ஜாங் , ஆண்டு சந்தைப்படுத்தல் அறிக்கை ,

Report: Marketers lack confidence in measurement, tech tools, data sets


Report: Marketers lack confidence in measurement, tech tools, data sets
New Nielsen US survey of marketers explores marketing and media measurement, data sources and areas of importance
According to the latest
US Nielsen Annual Marketing Report, less than 20 per cent of marketers surveyed have confidence in their ability to measure marketing returns overall. Marketers from the largest organisations were also only marginally more confident than those from smaller organisations in their ability to measure full-funnel media ROI, multi-touch and sales attribution, and unduplicated reach and frequency.
Nielsen classified organisations in three groups for the survey: Those with under $1 million of annual marketing budget (small), those of marketing budgets of between $1 million and $10 million (medium), and those spending at least $10m annually on marketing (large). ....

Annual Marketing Report , ஆண்டு சந்தைப்படுத்தல் அறிக்கை ,

Why Customer Data Maintenance Matters for Marketers - Multichannel Merchant


Why Customer Data Maintenance Matters for Marketers
April 5, 2021
After a uniquely challenging year, many companies are looking to marketers to turn their fortunes around. According to a recent survey of global CEOs, 83% expect marketing initiatives will drive growth in the year ahead. Delivering on these high hopes will require marketers to update their strategies.
Increasingly, effective marketing is a data-driven initiative, allowing companies to optimize communications and maximize return on investment (ROI). That’s why, in a year-end analysis of marketing best practices, McKinsey identifies “strategy and insights” as a marketing capability in need of improvement. Specifically, the report calls on marketers to develop “brand vision and strategy informed by real-time insights that are integrated into operations and the front lines.” ....

Forrester Consulting , Annual Marketing Report , ஃபாரெஸ்டர் ஆலோசனை , ஆண்டு சந்தைப்படுத்தல் அறிக்கை ,