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Moderna snares Ogilvy Health global CEO for chief brand officer post - News - MM+M


Longtime Ogilvy Health leader Kate Cronin is leaving the organization to serve as Moderna’s chief brand officer. She spent 17 years at the agency and led it as global CEO following her promotion from co-president in October.
Despite Ogilvy Health’s size and prestige — according to MM+M’s Agency 100 revenue chart, it ranked as the industry’s 12th-biggest firm, with estimated 2020 revenue of $145 million — it’s not difficult to understand the appeal of the Moderna job. Two years ago, the company was largely unknown outside the worlds of pharma and biotech; now, millions of people literally have Moderna vaccine running through their veins. ....

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Moderna snares Ogilvy Health global CEO for chief brand officer role | Advertising

Moderna snares Ogilvy Health global CEO for chief brand officer role | Advertising
campaignindia.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignindia.in Daily Mail and Mail on Sunday newspapers.

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Chutes & Ladders—FDA nod for Biogen's Aduhelm sees trio of AdComm members hit the exit

Ogilvy and McCann heavyweight Andrew Schirmer has joined Syneos Health's GSW New York as president. Three members of the FDA panel that argued against aducanumab have quit in the wake of the Alzheimer's drug's approval. Inogen, recently equipped with a new CEO, has tapped BD vet Stanislav Glezer, M.D., as its chief medical officer. ....

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