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Retail media goes beyond direct response

Retail media goes beyond direct response
emarketer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from emarketer.com Daily Mail and Mail on Sunday newspapers.

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Moving Prime Day to June Paid Off: Pacvue Report Reveals 38% increase for Sponsored Product Ad Spend and 82% increase in Sponsored Brand Ad Spend Year-over-Year

Moving Prime Day to June Paid Off: Pacvue Report Reveals 38% increase for Sponsored Product Ad Spend and 82% increase in Sponsored Brand Ad Spend Year-over-Year
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Moving Prime Day to June Paid Off: Pacvue Report Reveals 38% increase for Sponsored Product Ad Spend and 82% increase in Sponsored Brand Ad Spend Year-over-Year

Moving Prime Day to June Paid Off: Pacvue Report Reveals 38% increase for Sponsored Product Ad Spend and 82% increase in Sponsored Brand Ad Spend Year-over-Year
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Momentum Commerce's Amazon Brand Index Scores 80,000 Brands on Amazon Advertising and Organic Search Visibility

Momentum Commerce's Amazon Brand Index Scores 80,000 Brands on Amazon Advertising and Organic Search Visibility
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Amazon's Sponsored Brands now make up nearly one-quarter of its console ad business - Insider Intelligence Trends, Forecasts & Statistics

Amazon’s Sponsored Brands now make up nearly one-quarter of its console ad business
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The news: Spending on Amazon’s Sponsored Brands ads grew a healthy 25% year over year (YoY) last quarter and now account for 23% of Amazon’s pay-per-click ad business, per Merkle’s Q1 2021 Digital Marketing Report. For comparison, Merkle reported that spending on Amazon’s Sponsored Products ads only grew 0.1% YoY.
The bigger picture: Companies like Pacvue and Tinuiti also reported higher growth rates for spending on Sponsored Brand ads (89% and 86%, respectively) compared with Sponsored Product ads (41% and 28%). This growth is partially because Sponsored Brand ads are newer plus, Amazon released several new Sponsored Brand formats in 2020, including its popular Sponsored Brand Video options. ....

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