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Apac Effie Awards 2021: 16 shortlists from India | Advertising


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Indian agencies secured 16 of the 123 shortlists announced by the organisers of the Apac Effie Awards 2021.
 
Ogilvy leads with five shortlists. Three of these come for Mondelez India s Not Just a Cadbury Ad . The agency s entry for Mondelez titled Melting Power Distance is also in contention for a win, as is Red Label Tea s Taste of Togetherness . 
 
The Womb has four shortlists. Three of them are for Nobel Hygiene (India! Periods are Red, not Blue; It s okay to Pee in your Pants; Together we are Free) and one is for Mahindra Auto s An auction that built Price Premium .
 
BBDO has two entries in contention. Both of them are P&G s Share The Load for Equal Sleep . ....

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Royal Enfield's Shubranshu Singh to be global jury head at APAC Effie Awards 2021


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As Head of Jury, he will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.
Effie Asia Pacific announced that Shubhranshu Singh, Global Head – Brand and Marketing at Royal Enfield and Michelle Hutton, Vice Chair of Edelman Asia Pacific & CEO of Edelman Australia and as Heads of Jury for the APAC Effie Awards 2021. As Heads of Jury, they will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.
Singh is the Global Head – Brand and Marketing at Royal Enfield. A thought leader and growth catalyst, he has two decades of global brand and category building experience on some of the most admired brands in the world, having held leadership positions in global corporations such as Unilever, Visa, Star-21 Century Fox earlier in his career. ....

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