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Verywell CBD sparkling water is Molson Coors' first foray into cannabis

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Veryvell, a new line of CBD sparkling water, launched exclusively in Colorado in January 2021. The products, part of Molson Coors Beverage Co.’s portfolio, come in three flavors: grapefruit-tarragon, blueberry-lavender, and strawberry-hibiscus. (Provided by Truss CBA USA)
One of the country’s biggest beverage companies is jumping into the cannabis space.
This week, Molson Coors Beverage Company launched a new line of sparkling water infused with hemp-derived cannabidiol (CBD), called Veryvell. The products, available exclusively in Colorado, are made and marketed under its subsidiary, Truss CBD USA, and mark the beer giant’s first foray into the United States cannabis sector. ....

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Coors Officially Enters CBD Drink Market in America

Colorado has an established regulatory framework in place that covers the production, marketing, labeling and sale of CBD-infused products. The joint venture will approach this opportunity in full alignment with our commitment to commercial responsibility, transparency and compliance, Armstrong Hockman says.
Molson Coors and Hexo already have some experience with cannabis drinks, having joined Canada s CBD beverage lineup in 2019, and the regulated marijuana space in 2020. Truss USA s counterpart in Canada, Truss Beverages, currently sells five lines of THC-infused drinks, including a version of Verywell. However, Armstrong Hockman says that the companies are two separate entities, and that the U.S. branch is only exploring CBD right now. ....

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