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boAt again tops truly wireless market in India in Q1 2021, OnePlus, Realme among top five brands


boAt again tops truly wireless market in India in Q1 2021, OnePlus, Realme among top five brands
boAt dominated India s TWS market in Q1 2021 and contributed to almost 50 per cent of the shipments of the top five models in the quarter, according to Counterpoint latest report.
Ketan Pratap | June 3, 2021 | Updated 13:07 IST
boAt Airdopes 441 Pro
OnePlus Buds Z were the top-selling TWS in the quarter.
For Realme, Buds Q was the top-selling model for the brand.
The truly wireless segment has seen a massive surge in Q1 2021, as per the latest report by Counterpoint Research. Interestingly, boAt, the Indian brand, was again the top truly wireless company for the third consecutive quarter and registered 576 per cent year-on-year growth, as per Counterpoint. The latest report also claims that there are three India-based brands among the top five hearable brands, including boAt, pTron, and Noise. OnePlus and Realme were the other two brands in the top TWS companie ....

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Smartphone shipment touches 38M units in Q1, COVID wave may dampen sentiment: Counterpoint


Smartphone shipment touches 38M units in Q1, COVID wave may dampen sentiment: Counterpoint
New product launches, promotions and financial schemes as well as pent-up demand coming from 2020 drove the smartphone market in the March quarter - which is the highest ever for the first quarter, according to the research firm.
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Smartphone shipment in India grew a record 23 percent in the March 2021 quarter to reach over 38 million units, but the second wave of the pandemic could dampen consumer sentiment,
research firm Counterpoint said on Monday.
New product launches, promotions and financial schemes, as well as pent-up demand coming from 2020 drove the smartphone market in the March quarter - which is the highest ever for the first quarter. ....

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In Q1, Apple's iPhone Business in India grew 207%


In Q1, Apple s iPhone Business in India grew 207%
India’s smartphone shipments grew 23% YoY to reach over 38 million units in Q1 2021, according to the latest research from Counterpoint’s Market Monitor service. These were the highest ever first-quarter shipments. New product launches, promotions and financial schemes, as well as pent-up demand coming from 2020, drove the smartphone market in Q1 2021.
 
Commenting on the competitive landscape and brand strategies, Research Analyst Shilpi Jain said, “The Chinese brands held a 75% share in the March-ended quarter. Xiaomi led the market with a 26% share, followed by Samsung, vivo, realme and OPPO.
 
In total 38 million smartphone were shipped in India in Q1 2021. While Apple is still a far way off from cracking the top five smartphone vendors in India, Apple did continue to carry forward its momentum from Q4 2020. It witnessed 207% YoY growth in Q1 2021. The brand maintained its leading position in the pr ....

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