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Update On Retailers' '15 Percent Pledge'


MICHEL MARTIN, HOST:
Last summer, as social justice protests were taking place around the country, many people started talking about how to make lasting change, not just in, say, police behavior but also in other areas, like workplace and business relationships to push those spaces to become more inclusive.
To that end, Brooklyn-based retailer Aurora James came up with a 15 Percent Pledge. She challenged major retailers to dedicate 15% of their shelf space to products made by Black-owned companies. Today, the 15 Percent Pledge has some 25 retail partners, including Macy s, Bloomingdale s, West Elm and The Gap. Sephora, which is owned by the luxury goods company LVMH, was the first major retailer to sign on. ....

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Sephora 15 Per Cent Pledge: Sephora to Sell 25% BIPOC-Owned Brands

Sephora 15 Per Cent Pledge: Sephora to Sell 25% BIPOC-Owned Brands
fashionmagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fashionmagazine.com Daily Mail and Mail on Sunday newspapers.

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Meet the woman on a mission to have retailers commit 15% of their shelf space to Black-owned brands


CBS News
March 6, 2021, 12:01 PM
Meet the woman on a mission to have retailers commit 15% of their shelf space to Black-owned brands
Aurora James was frustrated when she would go to stores and see a lack of Black-owned brands on shelves. It was out of that frustration that the fashion designer decided she needed to be a part of the solution by disrupting business as usual.
I was so fed up as a woman and a woman of color, being disappointed by the choices that people or companies were making. But I also realized that I failed in a lot of ways to really ask for what I needed, James told CBS News Michelle Miller. ....

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