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iTWire - Not Just a Number: two-thirds of Australian consumers return to brands who treat them as an individual


New research from
OpenText reveals the extent to which the pandemic has changed customers’ expectations of brands, and the increasingly important role of a streamlined digital experience post-COVID.
The new data – from a survey of 1,000 Australian respondents – reveals that 63 per cent of Australian consumers are more likely to buy again from brands that treat them like an individual, rather than the same as any other customer. This demand for brands to engage with customers as an individual is mirrored across Asia – in India (77%) and Singapore (71%), while Japan is less (42%).
Half (48%) of Australian consumers only buy from brands that make them feel they understand their preferences, such as communicating with them through their favourite channels or providing tailored deals. ....

Albert Nel , Guy Hellier , Digital Experience , Digital Offerings , Australian Consumers , ஆல்பர்ட் நெல் , பையன் நரக , டிஜிட்டல் அனுபவம் , சர்வதேச பரவல் , டிஜிட்டல் பிரசாதம் , ஆஸ்திரேலிய நுகர்வோர் ,