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MKTG1275 Strategic Marketing: Success Factors for the La Mer Company


Question:
The assessment requires you to write a industry analysis. You are required to choose the industry in which your chosen firm operates. This assessment will help to inform your second assessment and enable you to determine your objectives and to formulate your marketing plan.
Answer:
Introduction 
The overall market is highly characterised by the dramatic growth of new brands, new location for the markets and new sub classification all accelerated by global implementation of digital technologies. However, the foundation of success have changed for the leading brand organisation the challenge has turned in to one of the most influencing and innovative industry. In this context, marketing is most essential element that would help the company to promote and sale their products in the global market. Therefore, in order to establish successful strategy for marketing, it is necessary to understand the market in which the company is competing. Based on this the s ....

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Research by the ISB's Marketing Department strengthens its Global Footprints | India Education,Education News India,Education News

UH Mānoa professors recognized for worldwide research excellence


Researchers making the list were identified as scientists who are influencing the future direction of their respective fields. Fewer than 0.1% of the world’s researchers, across 22 research fields, have earned this exclusive distinction.
Shidler Professor Stephen Vargo
This is Vargo’s seventh consecutive year named to the list in the business and economics discipline. Vargo earned the recognition by demonstrating exceptional influence through his publications, which were frequently cited by his peers during the last decade. His articles focused on the “Service-Dominant (
S-D) Logic” framework, which redefines how value is co-created through economic exchange.
“We are extremely proud of Professor Vargo. He is an excellent researcher and mentor to our doctoral students as well as our junior faculty,” Shidler College of Business Dean ....

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