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The company recently announced it inked a deal with Italy-based Brama Group, which specializes in the distribution of U.S. contemporary labels. Brama Group will begin to distribute Paige’s men’s and women’s collections in Europe and the Middle East beginning with the Fall ’21 collection.
Brama Group is well versed in bringing elevated U.S. brands with a denim pedigree overseas. It is the European distributor of apparel labels like Equipment, Current/Elliott, Frame, Mother, Boyish, Re/Done and more.
“In this moment where the international markets are suffering with uncertainty and confusion we continue to believe in growth and expansion and the agreement with Paige is a key sign of this,” Renzo Braglia, chief executive officer of Brama Group, told WWD. ....

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