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Royal Enfield bikes may hit Dhaka roads soon

Royal Enfield bikes may hit Dhaka roads soon
Ifad Autos signs primary deal with the manufacturer
Bikers in Bangladesh are one step closer to ride a high-capacity motorcycle after Ifad Autos signed a memorandum of understanding with British-bred Royal Enfield to import the famous two-wheelers.
Founded in 1955, Royal Enfield is one of the world s oldest two-wheeler brands still in operation. Since 1994, it has been owned by India s Eicher Group.
Ifad Autos will market the bikes of Royal Enfield, said Taskeen Ahmed, managing director of Ifad Autos.
The local company is the distributor of India s TVS-branded three-wheelers and the commercial vehicles of Ashok Leyland. ....

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India's love affair with classic British motorbikes

BBC News
By Justin Harper
image copyrightGetty Images
Classic British motorbike maker BSA announced last month the brand was being revitalised under its Indian billionaire owner, continuing a growing trend.
Another famous British bike brand - Norton - was taken over by an Indian firm earlier this year with equally ambitious growth plans.
They follow in the footsteps of the historic Royal Enfield, which is enjoying success under new Indian ownership.
Business experts are not surprised: Indian manufacturers are known for liking to buy into well-known but struggling brands in the hope of turning them around.
The Mahindra group wants to start assembling motorbikes in Birmingham by the middle of 2021. ....

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