Wilde shakes up the salty snack space again with premium pork chips
Wild Pork Chips come in four flavours and are being rolled out in Whole Foods this month. Pic: Wilde Wilde Brands – the snack producer that replaced the potato with chicken breast to make Wilde Chips – has introduced another first: chips made from pork raised without antibiotics.
It took Wilde four years to create its flagship Chicken Chips – launched in 2019 – created by veteran entrepreneur Jason Wright to provide ‘junk food for healthy people’. Now, the Colorado-based snack producer continues to disrupt the declining salty snack category with another new development.