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Blackburn: Vital Life appoint new sales director | Lancashire Telegraph


Growth: Blackburn based Vital Life expects a busy time ahead for the business
A BLACKBURN firm which produces hand sanitiser has appointed a new sales director ahead of an expected period of growth.
Consumable sales expert Andrew Knight will take up the role with a brief to focus on sales strategies and marketing opportunities.
This comes after the Mahre Business Centre, Higher Audley Street based company responded to the global pandemic by producing PPE and a range of hand sanitiser gels.
Mr Knight said: I’m thrilled to be joining Vital Life at such an exciting time in the brand’s development. ....

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Hand sanitiser brand appoints Brazen PR

Hand sanitiser brand appoints Brazen PR
prolificnorth.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prolificnorth.co.uk Daily Mail and Mail on Sunday newspapers.

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Hand sanitiser brand appoints Brazen PR

Hand sanitiser brand appoints Brazen PR
prolificnorth.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prolificnorth.co.uk Daily Mail and Mail on Sunday newspapers.

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A right lather: hygiene category report 2021


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Gone are the days when a splash of tepid water could be passed off as handwashing. With our anxiety levels heightened by the prospect of giant Covid fuzzballs hurtling towards us at every turn, scrubbing hands and homes has become a national pastime.
So it’s unsurprising that sales of antibacterial hand sanitisers have soared more than 900%, catapulting the value of the category from less than £12m a year ago to £120.5m today [Nielsen 52 w/e 26 December 2020].
Hand wipe sales similarly rocketed 232% to £18.5m, according to Kantar, which also recorded sales of liquid soap (including hand sanitisers) more than doubling year on year to £338.1m [52 w/e 27 December 2020]. As Kantar analyst Tom Hole puts it: “It’s almost as if hygiene has experienced the same growth as tech giants and it’s easy to see why.” And in this environment, both new and established brands stand to clean up in the long term. ....

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