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'Shades of Canada' Campaign is back


Shades of Canada Campaign is back
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A Plus Creative and Estée Lauder Canada Collaborate Again
TORONTO, June 9, 2021 /CNW/ - Toronto digital ad agency, A Plus Creative has collaborated once more with longstanding partner, Estée Lauder Canada to create part two of #ShadesOfCanada, their highly successful Double Wear Stay-In-Place Makeup campaign. Created to illustrate product performance and showcase shade inclusivity – the campaign features 8 competing and non-competing Canadian athletes of different ages and ethnicities. 
(L-R) Anastasia Adani (A Plus Creative), Susy Brown (Estée Lauder Canada), Phylicia George (Athlete); Alannah Yip (Athlete); Hannah Kelly (Estée Lauder Canada); Julie Sutherland (Estée Lauder Canada). (CNW Group/A Plus Creative Inc.) ....

Julie Sutherland , Taryn Fisher , Anastasia Adani , Natalie Spooner , Eric Radford , Sandra Silva , Rita Ngo , Waneek Horn Miller , Michelle Salt , Phylicia George , Alannah Yip , Sachini Perera , Susy Brown , Shoppers Drug Mart , Canadian Senior National Champion , A Plus Creative Inc , Communications For Est , Sourcea Plus Creative Inc , Chief Creative , Plus Creative , Lauder Double Wear Stay In Place , Marketing Director , Five Time Canadian , Sports Hall , Vice President , Lauder Canada ,

Estee Lauder, Virtue and Refinery29 Looks to Brighter Times with Confidence Campaign


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The Double Take invites young people across the country to change up their routines and challenge the unexpected with interactive workshop sessions
Estée Lauder, Virtue and Refinery29 (both part of VICE Media Group), invite young people to join a diverse mix of experts for four ‘Double Take’ IG Live sessions hosted on Refinery29’s Instagram channel. These inspirational and practical sessions are aimed to empower and encourage confidence as we look ahead to brighter times.
To create a deeper emotional connection with Double Wear, the #1 best-selling Foundation in the UK, Estée Lauder teamed up with Virtue, the agency born from Vice, to create a campaign that aims to support young women in building confidence. ....

United Kingdom , Oenone Forbat , Elizabeth Uviebinene , Zoe Clare , Millie Forrest , James Riley , Emily Stein , Alex Winn , Amisha Kapadia , Alice Stein , Andrew Montague , Zuelika Brown , Estee Lauder , Wren Graham , Adah Parris , Jenna Bowden , Vicky Chen , Tom Cohen , Emmanuelle Noyer , Fliss Williams , Nicola Webster , Kristoffer Jalowiecki , Dan Terzino , Morten Grubak , Louise Lang , Jinny Lyon ,