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Bonds and Special Group create Bonds Cheer Bleeders for Bloody Comfy Period Undies

July 19 2021, 9:33 am | BY Ricki Green | 22 Comments
Bonds and Special Group Australia have launched Bonds’ latest Bloody Comfy Period Undies campaign, ‘Cheer Bleeders’ featuring a specially created cheer team dedicated to making all Australians who menstruate feel more empowered before, after and during their period.

The integrated campaign showcases the Bonds’ Cheer Bleeders wearing Bloody Comfy Period Undies as they cheer about different aspects of periods using the tagline ‘Cheer through the Bleed’. The cheers are raw, humorous and bloody honest.
‘Cheerbleeders’ aims to change the uncomfortable experience many Australians still feel when getting their period, with many taking time out from school, sport and other activities due to discomfort, teasing and fears of embarrassment. Instead, Bonds strives to show people that you don’t have to follow the conventional rules around periods. It’s your period on your terms. ....

New Zealand , Leilani Croucher , Michael Gregory , Susie Wall , Rebecca Stambanis , Kelly Mcbride , Michael Ritchie , Alexandrena Parker , Amanda Varbaro , Scott Stirling , Camilla Wallace , Laura Nathan , Luke Thompson , Julian Schreiber Tom Martin , Sophie Simmons , Alexandra Taussig , Luke Thompson Toby Moore , Kedda Ghazarian , Williams Jessica Roberts , Sam Chiplin , Lindsey Evans Cade Heyde , Maggie Webster , Paige Prettyman , Glue Society , Creative Agency , Group Australia ,

The Bonds 'Cheer Bleeders' looks to empower through period discomfort

July 19, 2021 10:10
Bonds has launched its latest campaign, promoting its new Bloody Comfy Period Undies, with a cheer team to support, before, during and after a period.
The campaign, ‘Cheer through the Bleed’, features the Bonds ‘Cheer Bleeders’, all wearing the new range, as they cheer through the ad about some of the honest aspects of menstruation.
Creative director at Special Group, Luke Thompson said: “Bonds’ mission is centred around making the world a more comfortable place for everyone and there has never been more opportunity to do this than when it comes to young Aussies and the cultural norms around periods. The Cheer Bleeders do just that by cheering proudly and positively about periods and everything around them.” ....

New Zealand , Leilani Croucher , Michael Gregory , Susie Wall , Rebecca Stambanis , Kelly Mcbride , Dustin Martin , Mardi Gras , Michael Ritchie , Alexandrena Parker , Amanda Varbaro , Scott Stirling , Camilla Wallace , Laura Nathan , Luke Thompson , Luke Jervis , Julian Schreiber Tom Martin , Sophie Simmons , Alexandra Taussig , Luke Thompson Toby Moore , Kedda Ghazarian , Sabrina Ranasinghe , Williams Jessica Roberts , Sam Chiplin , Lindsey Evans Cade Heyde , Maggie Webster ,

'Cheer Bleeders' promote period undies in new Bonds campaign

'Cheer Bleeders' promote period undies in new Bonds campaign
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Kedda Ghazarian , Leilani Croucher , Luke Thompson , Group Australia , Bloody Comfy Period , Special Group Australia , Cheer Bleeder , Special Group , Cheer Bleeders , Bloody Comfy Period Undies , லீலானி க்ரூச்சர் , லூக் தாம்சன் , குழு ஆஸ்திரேலியா , சிறப்பு குழு ஆஸ்திரேலியா , சிறப்பு குழு , இரத்தக்களரி வசதியானது காலம் அந்‌டைஸ் ,

Bonds 'Cheer Bleeders' Showcase Period Spirit for Bloody Comfy Period Undies Launch

Bonds 'Cheer Bleeders' Showcase Period Spirit for Bloody Comfy Period Undies Launch
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

New Zealand , Leilani Croucher , Michael Gregory , Susie Wall , Rebecca Stambanis , Kelly Mcbride , Michael Ritchie , Alexandrena Parker , Amanda Varbaro , Scott Stirling , Camilla Wallace , Laura Nathan , Luke Thompson , Luke Jervis , Julian Schreiber Tom Martin , Sophie Simmons , Alexandra Taussig , Luke Thompson Toby Moore , Kedda Ghazarian , Sabrina Ranasinghe , Williams Jessica Roberts , Sam Chiplin , Lindsey Evans Cade Heyde , Maggie Webster , Paige Prettyman , Glue Society ,